Creative product development sits at the intersection of cultural insight, narrative storytelling, and design execution. My work focuses on translating emerging consumer signals, trends, and brand or character narratives into meaningful product expression across categories. By aligning story, identity, and evolving consumer expectations, I guide concepts from early inspiration through visual direction and development, ensuring products feel culturally relevant, emotionally engaging, and authentically brand-right.
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“CURIOUS GEORGE” PLUSH & PRODUCT DIRECTION
— Product Development, Likeness & Character Expression Translation —
NBC UNIVERSAL “THE LAND BEFORE TIME” PLUSH, TOYS, & MEAL PROMOTION
— Product Development, Likeness & Character Expression Translation —
DISNEY COUTURE ACCESSORIES
— Licensee Relationship & Product Management, Story/Line Extension Conceptualization, Retail Tier Creative Extension Strategy —
PETER ALEXANDER X MONOPOLY TRENDS & GRAPHICS FROM RETAIL PITCH
— Trend Direction (Graphics and Product Concepts by Janene Dunbar) —
DISNEY PRINCESS TREND & BEDDING DEVELOPED FROM GUIDE
— Research, Sample Shopping, Trending, Creative & Art Direction, Product Review —
DISNEY PRINCESS TREND WITH SELECT STYLE GUIDE ASSETS
— Research, Sample Shopping, Trending, Creative & Art Direction, Product Review —
DISNEY FAIRIES INSPIRATION, SELECT ASSETS, & APPAREL CONCEPTS
— Research, Sample Shopping, Trending, Creative & Art Direction —
PACKAGING & LOGO DESIGN
—Creative Direction—
LOOT CRATE CORE & DX PRODUCT CONCEPTS
— Product Development: Story Research, Theme Within The Theme, Product Concepts, Creative Direction, Q.A. —
LIKENESS GUIDELINES & PRODUCT REVIEW
—Boris Karloff took his back teeth out to create an iconic look unique to his Frankenstein's Monster.—
MATERIAL, DESIGN, & TEXTILE TRENDS
— Research & Synthesis for Seasonal Graphic Direction —
HASBRO DESIGN TRENDS (1 OF 5)
— Research, Trending, Image Curation, Storytelling, Photo Retouching, Photo Composition & Layout —Finding design trends that capture the Brand Expression.
“LAMBS & IVY” INFANT HOME TRENDS FOR BEDDING DESIGN (2 of 4)
— Research & Synthesis —
